Should brands use a non-ad approach with digital radio?
As digital radio becomes the norm, are there other ways brands can capitalize on the Spotifys and Rdios of the world, instead of simply pushing ads? Mobile Marketer takes a look at Macy’s new...
View ArticleWhy is mobile marketing spend down, for the holidays?
A new report from BDO USA suggests that momentum is waning in the push for mobile marketing dollars, as brands continue to find it difficult to prove mobile’s ROI. Despite mobile being the new black...
View ArticleWill Facebook’s Mobile Ad Success Be Their Undoing?
As Facebook continues to evolve far from its roots as a social network for college students, how will they continue to keep people engaged with the platform? Will new features like mobile ads and...
View ArticleFingerprints vs. Facial Recognition: Security 2014
With the rollout of fingerprint security to the masses with the iPhone 5S, and Facebook and L’Oreal firmly sitting on Team Facial Recognition, which security measure will win out, in 2014? As privacy...
View ArticleHow to kill your buzzwords
We’ve all heard that bespoke strategies create synergistic, authentic relationships between brands and their consumers. And, we zoned out after we heard “bespoke.” However! You can now un-jargon-ify...
View ArticleWhat’s the worst career advice you’ve ever gotten?
If you’re fortunate, along the way, you’ll find that person a few years further along in their careers than you who can be the Kenobi to your Padawan. However, not all career advice is created equal....
View ArticleHow are healthcare marketing plans changing?
In our latest work with Wellpoint, ROKKAN helped create the “Real Health” initiative. We collaborated with real people, and let them tell their personal stories about how health plays into their daily...
View ArticleShould brands be able to delete negative comments on ads?
As social platforms—notably Facebook and Twitter—continue evolving from organic communities into paid media channels, they’ve begun offering native ‘promoted posts,’ promising increased engagement and...
View ArticleNot everyone sees the light on dark social.
Brands are only just beginning to dip their proverbial toes into the anonymous realm known as “dark social.” Apps like Secret and Whisper haven’t created ads (yet), but newcomer Anomo has already...
View ArticleShould agencies be publishers?
Digiday (and our own Harley Block) delves into how agencies are taking their own advice, and getting into the print editorial publishing game. Read more. The post Should agencies be publishers?...
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